Creative Director & Collection Architect

I help brands craft cohesive, impactful product ecosystems.

I’m Gaëlle Martin, a Creative Director passionate about knitwear, lifestyle, and well-crafted product experiences. I guide brands in translating creative ideas into structured, cohesive collections, combining strategy with hands-on expertise. Over the years, I’ve collaborated with both emerging and established brands to deliver impactful, market-ready designs. My work is for brands that value creativity, clarity, and thoughtful execution.

Services

  • Creative Direction & Research

  • Knitwear & Jersey Design

  • Textile & Lifestyle Projects

Josephine Gaede from Das Cape Mädchen

" Gaëlle is a magnificient person to work with. She is a great designer: very focused, having it all in mind and full of ideas. I trust her endlessly. She is reliable, hard working and so creative. We work regularly together and every time is a big pleasure.”

Available for collaborations, creative direction projects, consulting and artistic commissions.