Creative Director I Jersey & Knitwear Specialist

My story with knitwear didn't start in a studio — it started with the fabric itself. That obsession led me through some of the most demanding ateliers in French fashion, including Yves Saint Laurent and Christian Lacroix, and into a decade of independent work helping brands turn creative ambition into coherent, market-ready collections.

I'm a Creative Director specialised in knitwear and jersey. I work at the intersection of design vision, product architecture, and production reality — from first concept to final sample, with pricing strategy built in.

I particularly enjoy working with independent brands and manufacturers who are serious about their knitwear and jersey offer — whether they're building it from scratch, scaling it up, or giving it a creative reset. Whether you already have a production structure in place or need help building one, I bring both the creative direction and the industry network to make it happen.

If that sounds like what you're looking for, I'd love to talk.