Creative Director & Collection Architect
I combine creativity and structure to help fashion and lifestyle brands craft cohesive, impactful collections — ensuring each product has its place and maximizes value.
I’m Gaëlle Martin, a Creative Director passionate about knitwear, lifestyle, and well-crafted product experiences. I help lifestyle brands and manufacturers turn creativity into structured, impactful collections, with expertise in knitwear, jersey, and product strategy. Over the years, I’ve collaborated with both emerging and established brands to deliver impactful, market-ready designs. My work is for brands that value creativity, clarity, and thoughtful execution.
Services
Annual Creative Direction
Bring your collection to life with long-term creative vision, structured product planning, and hands-on support. Perfect for brands looking to combine clarity with playful creativity.
Capsule Development & Collaborations
Create a small, focused collection or collaboration with guidance from concept to finished product. Ideal for playful, high-impact launches.
Collection Audit & Strategic Restructuring
Gain clarity and actionable insights for your collection. Analyze your range, optimize product hierarchy, and build a roadmap for future launches.
Ready to elevate your collection?
I work on creative direction, capsule projects, audits, and strategic guidance to help your brand move from scattered ideas to a clear, cohesive, and impactful offer.
