Clear, playful, and structured collections start here.
As a Jersey & Knitwear Designer, I help brands bring their ideas to life — from concept to a cohesive, tangible collection.
Whether you’re looking for a collection audit, a small capsule or a long-term creative direction, I guide you from scattered ideas to a clear, impactful product ecosystem.
Collection Audit & Strategic Restructuring
Starting from 1 200€
Sometimes you just need a fresh pair of expert eyes.
In two to three focused days, I analyse your current collection — its structure, product hierarchy, pricing architecture, and commercial coherence — and deliver a clear, actionable roadmap for what to keep, what to cut, and what to build next.
This is the fastest way to get clarity on where your collection stands and where it needs to go.
→ Ideal as a starting point if you're not sure where to begin — or as a reset when something isn't working.
Services
Capsule & Collaborations
Generally between 3 500€ and 7 000€ — tailored to your project
A focused collection doesn't need to be complex. It needs to be right.
I guide you through the full development of a small, intentional collection or collaboration — from the first creative direction to the final product. Concept, material research, product follow-up, production sourcing if needed, and collection narrative: everything is handled with the same level of attention and craft.
Whether you already have a production structure in place or need help building one, I bring both the creative direction and the industry network to make it happen.
→ Perfect for brands launching a new category, testing a new direction, or creating a high-impact limited edition.
Annual Creative Direction
From 1 500€ / month — 8 to 10 month partnership
For brands who want more than a one-off intervention.
This is a sustained creative partnership — I work alongside your team season after season, bringing consistent vision, structure, and hands-on support from concept through to final execution. Collection architecture, seasonal direction, product development, material research, pricing strategy: I'm involved at every stage, as deeply as you need.
Think of it as having a senior creative director on your side, without the overhead of a full-time hire.
→ Best suited for independent brands and manufacturers ready to invest in a coherent, long-term creative vision for their knitwear and jersey offer..
Why brands work with me
✔ 10+ years in jersey & knitwear, including 7 years as Creative Director for Laulhère, 2 years as Head Designer for La Révolution Textile, 4 years as Senior Jersey Designer for Yves Saint Laurent.
✔ Hands-on product structuring & collection architecture, ensuring every piece fits the vision and the market
✔ Strategic and creative guidance that balances playfulness, clarity, and impact
✔ Experience designing textile-driven collections with strong brand identity, with skills easily applied to lifestyle brands
✔ Background in French haute couture ateliers, including Yves Saint Laurent and Christian Lacroix
Josephine Gaede from Das Cape Mädchen