I help brands create collections that are both playful and structured, creative and achievable — from concept to finished product.
I combine creative direction, collection architecture, and hands-on product follow-up to help brands elevate their knitwear, jersey, and textile-driven lines.
Clear, playful, and structured collections start here.
As a Creative Director specializing in jersey, knitwear and lifestyle, I help brands bring their ideas to life — from concept to a cohesive, tangible collection.
Whether you’re looking for long-term creative direction, a small capsule, or a collection audit, I guide you from scattered ideas to a clear, impactful product ecosystem.
Services
Annual Creative Direction
8–10 month partnership
For brands seeking both long-term creative vision and hands-on support, from initial concept to fully realized collection.
✔ Creative direction & concept development
✔ Collection architecture & key product definition
✔ Seasonal direction & product follow-up
✔ Assortment coherence
✔ Product & textile development
→ Perfect for brands looking to combine strategic clarity with day-to-day creative & product support.
Capsule & Collaborations
Focused launches or small capsule collections
For brands wanting a playful, structured, and achievable mini collection, with full guidance from concept to product.
✔ Concept & creative development
✔ Co-creative direction
✔ Product follow-up & production supervision
✔ Collection narrative & positioning
→ Ideal for smaller brands or special collaborations needing hands-on guidance and strategic alignment.
Collection Audit & Strategic Restructuring
A quick, high-impact intervention
✔ Range analysis & product hierarchy
✔ Price architecture & positioning
✔ Collection recommendations & roadmap
✔ Optional hands-on guidance for small collection tweaks
→ Great for brands wanting clarity, actionable advice, and practical product insights
Why brands work with me
✔ 10+ years in knitwear & jersey, including 7 years as Creative Director for Laulhère and 2 years as Creative Director for La Révolution Textile
✔ Hands-on product structuring & collection architecture, ensuring every piece fits the vision and the market
✔ Strategic and creative guidance that balances playfulness, clarity, and impact
✔ Experience designing textile-driven collections with strong brand identity, with skills easily applied to lifestyle brands
Josephine Gaede from Das Cape Mädchen