Jersey & Knitwear Creative Director
Collections built with craft, structure, and commercial intent
I'm Gaëlle Martin, a Creative Director specialised in knitwear and jersey, with roots in the French couture ateliers of Yves Saint Laurent and Christian Lacroix. For the past decade, I've helped independent fashion and lifestyle brands — and manufacturers building their own label — turn creative vision into structured, market-ready collections. From concept to final sample, I bring both the design eye and the technical backbone to make your knitwear and jersey offer work beautifully, coherently, and commercially.
Services
Annual Creative Direction
Bring your collection to life with long-term creative vision, structured product planning, and hands-on support. Perfect for brands looking to combine clarity with playful creativity.
Capsule Development & Collaborations
Create a small, focused collection or collaboration with guidance from concept to finished product. Ideal for playful, high-impact launches.
Collection Audit & Strategic Restructuring
Gain clarity and actionable insights for your collection. Analyze your range, optimize product hierarchy, and build a roadmap for future launches.
Ready to elevate your collection?
I work on creative direction, capsule projects, audits, and strategic guidance to help your brand move from scattered ideas to a clear, cohesive, and impactful offer.
