Jersey & Knitwear Designer
Creative Direction & Collection Strategy
Collections built with craft, structure, and commercial intent
I'm Gaëlle Martin, a Jersey & Knitwear Designer, with roots in the French couture ateliers of Yves Saint Laurent and Christian Lacroix. For the past decade, I've helped independent fashion and lifestyle brands — and manufacturers building their own label — turn creative vision into structured, market-ready collections. From concept to final sample, I bring both the design eye and the technical backbone to make your jersey and knitwear offer work beautifully, coherently, and commercially.
Services
Collection Audit & Strategic Restructuring
Gain clarity and actionable insights for your collection. Analyze your range, optimize product hierarchy, and build a roadmap for future launches.
Capsule Development & Collaborations
Create a small, focused collection or collaboration with guidance from concept to finished product. Ideal for playful, high-impact launches.
Annual Creative Direction
Bring your collection to life with long-term creative vision, structured product planning, and hands-on support. Perfect for brands looking to combine clarity with playful creativity.
Josephine Gaede from Das Cape Mädchen
" Gaëlle is a magnificient person to work with. She is a great designer: very focused, having it all in mind and full of ideas. I trust her endlessly. She is reliable, hard working and so creative. We work regularly together and every time is a big pleasure.”
Ready to elevate your collection?
I work on audits, capsule projects, creative direction, and strategic guidance to help your brand move from scattered ideas to a clear, cohesive, and impactful offer.
