Jersey & Knitwear Designer
Creative Direction & Collection Strategy
Collections built with craft, structure, and commercial intent
I'm Gaëlle Martin, a Jersey & Knitwear Designer, with roots in the French couture ateliers of Yves Saint Laurent and Christian Lacroix. For the past decade, I've helped independent fashion and lifestyle brands, and manufacturers building their own label, turn creative vision into structured, market-ready collections. From concept to final sample, I bring both the design eye and the technical backbone to make your jersey and knitwear offer work beautifully, coherently, and commercially.
Services
Collection Audit & Strategic Restructuring
Gain clarity and actionable insights for your collection. Analyze your range, optimize product hierarchy, and build a roadmap for future launches.
Capsule Development & Collaborations
Create a small, focused collection or collaboration with guidance from concept to finished product. Ideal for playful, high-impact launches.
Annual Creative Direction
Bring your collection to life with long-term creative vision, structured product planning, and hands-on support. Perfect for brands looking to combine clarity with playful creativity.
Josephine Gaede from Das Cape Mädchen
" Gaëlle is a magnificient person to work with. She is a great designer: very focused, having it all in mind and full of ideas. I trust her endlessly. She is reliable, hard working and so creative. We work regularly together and every time is a big pleasure.”
Ready to elevate your collection?
I work on audits, capsule projects, creative direction, and strategic guidance to help your brand move from scattered ideas to a clear, cohesive, and impactful offer.
